Are you looking at starting a new venture, developing new products, building new markets or changing your business model? Or are you facing increase competition, or struggling with markets and products that are under performing? Jenny Rand & Associates can provide you with comprehensive, professional and independent advice that will assist you to scope and define your ideas and assess whether they are likely to have traction in the marketplace, and be workable, viable and sustainable.

Jenny Rand has prepared more than 90 feasibility studies for a diverse range of projects including accommodation, attractions and activities, conference and entertainment venues, health spas and complexes and sporting and recreation facilities. We also undertake market demand studies, work with clients to develop markets and products, and prepare economic impact and risk assessments. Our clients include Government Agencies, Local Councils, Licensed Clubs, Tourism and Business Operators, Associations, Financial Organisations, Developers and Investors.

In preparing feasibility assessments we undertake a detailed location assessment, review planning and licensing requirements, assess the marketplace and identify potential markets and market opportunities, evaluate the competitive environment, explore the likely operating environment and resources, and prepare demand and supply assessments and financial models that explore likely trading performance, cashflow and return on investment. We also provide design advice and work with architects and urban designers to ensure that the concept is tailored to the market and is efficient to operate.

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