Do you have a clear view of how your business, activity or assets are performing, what you want to achieve and how you are going to get there? Sound business decisions need to be based on comprehensive, relevant information – an understanding of how the business, activities or assets are performing; the changes that are occurring in the market place and competitive environment; the opportunities that are emerging and the challenges faced; costs involved; and the skills and resources required.

Jenny Rand & Associates works closely with clients to define goals and objectives; evaluate performance; identify and assess opportunities; and formulate the directions and framework to effect change, build capacity and capability, capitalise on opportunities and improve performance.

We have undertaken performance reviews and prepared business and strategic plans for a diversity of businesses and activities including tourist attractions, accommodation properties, Visitor Information Centres, conference and entertainment venues, touring routes and trails, events, sporting and recreation facilities and town centres. We also work with clients to explore market opportunities and formulate market entry and development strategies.

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