About Jenny Rand & Associates

Our Firm

Jenny Rand & Associates was established in January 1997 as a management consultancy practice specialising in tourism and economic planning, feasibility studies, market assessments and business and strategic planning for the tourism, hospitality, recreation, entertainment and property sectors. Clients have included Destination NSW, Trade & Investment NSW, NSW National Parks & Wildlife Service, the World Bank / International Finance Corporation, Victorian Office of Major Projects, ACT Government, Local Councils, Tourism Organisations, Licensed Clubs, Venue Operators, and private developers and investors.

Our services include:

Jenny Rand & Associates brings to each Project extensive experience derived from working in diverse localities across a broad range of sectors.  We have a strong, pragmatic approach, delivering tailored advice that is well researched, realistic and achievable.

Jenny Rand

Director, Jenny Rand & Associates

Jenny Rand :: Jenny Rand & AssociatesOur principal consultant is Jenny Rand.  Jenny has had more than 30 years’ experience in the tourism, hospitality, recreation and property sectors at local, regional and State levels.  Jenny’s expertise and experience includes:

  • Tourism and Destination Management Planning
  • Economic Development and Land Use Planning
  • Feasibility Studies (more than 90 studies for tourism, hospitality, recreation and retail / commercial projects)
  • Market Research and Analysis – across a range of sectors
  • Supply and Demand Analysis
  • Business and Strategic Planning
  • Town Planning (strategic & statutory)
  • Assessment of Commercial Opportunities
  • Business & Performance Assessments
  • Management Studies
  • Facilitation and Consultation

Prior to establishing Jenny Rand & Associates in 1997, Jenny had ten years with Price Waterhouse as a Senior Consultant in both the Management Consulting (Hospitality) and Corporate Finance Divisions; four years in State Government holding positions as Senior Development Planner at the Tourism Commission of NSW (now Destination NSW) and Policy & Planning Officer at the Department of Sport, Recreation & Tourism; and three years as a Town Planner (Strategic & Statutory) at Planning Workshop Pty Ltd.

Our Team

Jenny Rand & Associates works closely with marketing and design specialists, bringing together teams that can deliver a diverse range and scale of projects.  Our specialists include:

  • Architects
  • Landscape Architects and Urban Designers
  • Environmental, Town & Recreation Planners
  • Heritage Consultants
  • Engineers
  • Surveyors
  • Cost Consultants
  • Facilitators
  • Market Researcher & Strategic Marketers
  • Remote Sensing / GIS Analysts
  • GIS Analysis

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