our projects

Destination Management Plans (DMP)

  • DMP – NSW South Coast Region
  • DMP - Lord Howe Island
  • DMP – Shoalhaven City Tourism Master Plan
  • DMP -Tourism Development and Marketing Plan, Kiama Municipality
  • DMP - Tourism Development and Marketing Plan, Shellharbour Municipality
  • DMP – Lithgow City
  • DMP – Narrabri Shire 2013
  • DMP – Gunnedah Shire
  • DMP – Facilitation of Planning Workshops – Lake Macquarie

Tourism & Economic Development Plans & Strategies

  • Narrabri Shire - Tourism Development & Marketing Plan 2009
  • Moree Plains Shire - Tourism Development & Marketing Plans 2004 and 2009
  • Moree Plains Shire – Business Events Development Strategy
  • Inverell Shire - Tourism Development and Marketing Plan
  • Port Stephens – Tourism Development and Marketing Strategy
  • Harden Shire – Tourism Development and Marketing Plan
  • Hay Shire – Tourism Plan as part of the Economic Development Strategy
  • Narrandera Shire – Tourism Development and Marketing Strategy
  • Blayney Shire – Tourism Development and Marketing Plan
  • Milparinka – Tibooburra Local Tourism Plan
  • Coonamble Shire - Tourism Development Strategy
  • Dungog Shire - Tourism Plan
  • Bogan Shire - Tourism Plan
  • Parkes Shire - Tourism Development and Marketing Plan
  • Gwydir Shire - Tourism Development and Marketing Plan 
  • Warrumbungle Shire - Tourism Development & Marketing Plan
  • Forbes Shire Tourism Development and Marketing Plan
  • Tambar Springs - Tourism Development Strategy
  • Wooli-Minnie Waters Local Tourism Plan
  • Iluka Tourism Plan and Marketing Strategy
  • Nimmitabel, Cooma Shire - Tourism Development & Marketing Plan
  • Peak Hill Local Tourism Plan
  • Tourism Development Strategy for the Inner Western Sydney (in conjunction with Dain Simpson Associates)
  • Capital Country Regional Tourism Plan (in conjunction with Dain Simpson Associates)
  • Newcastle East Heritage Tourism Strategy (in conjunction with Dain Simpson Associates)
  • Tourism Development Strategy - Central West Region NSW ( in conjunction with Jenny Calkin & Associates)
  • Cessnock City Economic Development Strategy
  • Gunnedah Shire Economic Development Strategy
  • Warrumbungle Shire - Economic Development Strategy
  • Coonamble Shire - Business Development Strategy
  • Wee Waa Lagoon – Plan of Management
  • Boggabri Caravan Park – Plan of Management

Prepared by Jenny Rand prior to establishing Jenny Rand & Associates

  • Tourism Development Strategy for New South Wales
  • Tourism Development Strategy for the ACT
  • Tourism Development Strategy for the North Coast of NSW
  • Tourism Development Plan for Orange, Cabonne and Blayney Shires
  • Penrith City Council Local Tourism Plan
  • Cessnock City Council Local Tourism Plan
  • Maitland City - Tourism Plan
  • Tourism Development Strategy - Hornsby Shire Council
  • Economic Development Strategy for Eurobodalla Shire
  • Economic Development Strategy for Clarence City, Tasmania

Product, Infrastructure & Market Studies

Product and infrastructure audits and assessments, market research and analysis, market strategies, product development and positioning advice, design advice, and financial and economic appraisals.

  • Kamilaroi Highway Aboriginal Product Scoping Study
  • ACT Camp Ground and Caravan Park Study
  • ACT Market Assessment and Product Development Strategies – Motor Sports, Mountain Biking, Cycling, Horse Riding, Fishing and Bushwalking
  • Assessment of the Need for Up-market Accommodation and Conference Facilities, Shoalhaven City
  • Shoalhaven City, Identification and Assessment of Potential Tourism Development Sites
  • Port Stephens LGA, Identification & Assessment of Potential Tourism Development Sites
  • Tourism Infrastructure Needs Assessment for the ACT
  • Tourism Potential Assessment and Advice – Pilliga Forest
  • Bathers Way Coastal Walking Track – Assessment of Tourism Development Potential and Opportunities
  • Recreation Facilities Assessment for Department of Defence (Navy) in Sydney
  • Assessment of the demand for recreational boating facilities – Sydney Harbour
  • Kiama LGA - Tourism Signage Audit
  • Maitland City LGA – Tourism Signage Audit
  • Tillegra Dam - Assessment of Recreation and Tourism Potential
  • Moree Artesian Aquatic Centre – Market Assessment and Marketing Strategy
  • Arncliffe Scots Sports & Social Club – Market Analysis and Marketing Strategy
  • Visitor Information Services Assessment, Katoomba Blue Mountains
  • Accommodation demand study - Kosciusko National Park
  • Assessment of the Need to expand the Sydney Convention and Exhibition Centre at Darling Harbour
  • Albury Convention and Performing Arts Centre - Assessment of Refurbishment Options
  • Assessment of the Implications of Coal Mining in the Gunnedah Basin for Narrabri Shire
  • Harcourt Hill Development, Gungahlin ACT -  Market Assessment of proposed 1500 lot residential subdivision, golf course and country club, tourist accommodation and recreation facilities
  • Bankstown Hospital Re-development – Assessment of Demand for Retail Facilities and Professional Suites
  • Demand for Conference and Exhibition Facilities in Western Sydney
  • Assessment of the Expansion Potential of the Emu Plains Sport and Recreation Club
  • Market and Performance Analysis of the Serviced Apartment Sector, Sydney
  • St Annes Church Ryde – Assessment of Development Opportunities for Church Properties
  • Boomi Caravan Park – Market Assessment & Business Plan
  • Registered Clubs – Market Trends Analysism

Feasibility Assessments

Jenny Rand has prepared detailed market and financial assessments and provided product design and market positioning advice for a variety of tourism, recreation and leisure projects including:

Hotels / Motels / Serviced Apartments
  • Bathurst RSL Club - 4 star hotel, conference and function centre
  • Leeton Soldiers Club - Motel
  • Goondiwindi Services Club – Motel
  • Wests Ashfield Leagues Club – 4.5 star Hotel, conference and function facilities and day spa
  • Canterbury Bankstown Leagues Club – 4.5 star Hotel (200+ rooms), conference and function facilities
  • Wests Leagues Club, Tamworth – Motel, Convention and Function Centre
  • Stockton RSL Club – Motel
  • Muswellbrook RSL Club – Motel
  • Gulgong RSL Club – Motel
  • Maclean Bowling Club – Motel
  • Gulgong Services Club – Motel Feasibility Study
  • Moree Services Club – Expansion - Serviced Apartments & Motel Rooms
  • Quirindi – conversion of a Nursing Home into visitor accommodation
  • Evans Head Bowling Club – Motel / Cabins
  • Woodburn Bowling Club – Accommodation Options
  • Church St Hotel – Parramatta (5 star)
  • Highway Motel, Eastern Creek Service Centre
  • Golden Sheaf Boutique Hotel, Double Bay
  • Shellharbour Square Hotel
  • Entrance Hotel Re-development
  • Maltings – Hotel and Serviced Apartment Complex – Mittagong
  • Lilyvale Hotel Sydney (5 star)
  • Japanese Hotel Sydney (5 star)
  • Hotel (5 star) and Registered Club Complex, Eastern
  • Promenade Site, Darling Harbour
  • Paddys Market 4 star hotel, entertainment and  retail complex
  • Kensington Hotel, Sydney (3 star)
  • Hotel and Liquor Barn complex, Cairns
  • Serviced Apartments, Cumberland Street Sydney
  • Bullecourt Place all suite hotel, residential and retail complex, AML&F site Darling Harbour
  • Lilianfels Hotel, Blue Mountains
  • Hotel and Serviced Apartment Complex, St Leonards
  • Lakeside Hotel and Conference Centre, Ballarat Victoria
Resorts, Country Clubs, Lodges & Caravan Parks
  • Duntryleague Golf Course Resort Hotel, Orange
  • Major destination Resort - Hotels, Casinos, Conference Centre, Retail Malls - Philippines
  • Friday Island Resort, Northern New South Wales
  • Pacific Pines Resort and Leisure Complex, Northern NSW
  • International Resort, Western Samoa
  • Woodside Gardens Country Club Resort, Berry, New South Wales
  • Wilderness Lodge, Orange, New South Wales
  • Wongawallen Mountain Retreat, Gold Coast Hinterland
  • Mirage Resort, Airlie Beach North Queensland
  • Monarch Bluff Health Spa and Outdoor Adventure Based Training Centre
  • Whitsunday Resort - Marina, resort hotel, residential apartments and retail complex at Shute Harbour
  • Harcourt Hill Country Club, Resort Hotel and Golf Course, Canberra
  • Poong Lim Resort, Malolo Lailai, Fiji
  • Naitasi Resort, Fiji
  • Gooree Stud Resort and Winery, Mudgee
  • Manae Beach Resort, Cook Islands
  • Polo Properties – Nelson Bay
  • Rothbury Estate, Hunter Valley
  • Berry Mountain – Boutique accommodation
  • Mollymook - Apartment resort
  • Coonamble – Eco Spa (artesian water) and Caravan Park
  • Boomi – establishment of a Caravan Park

Attractions & Facilities
  • Eco-spa (Artesian Baths), Coonamble
  • Cruise ship operation, Bali
  • Dive Boat Operation, Pohnpei - Federated States of Micronesia
  • Maltings – Wine Centre and Tavern, Southern Highlands
  • Lismore Showground - Feasibility of developing accommodation, conference and exhibition facilities, entertainment centre, covered arena and/or driver training facility
  • Yamba Bowling Club – feasibility assessments for mini golf, bowling alley, climbing wall, indoor soft play playground and laser tag
  • Ski Dome - Major indoor winter sports complex, Sydney
  • Discovery Village, High Technology Entertainment Centre, Darling Harbour, Sydney
  • Themed rural attraction complex, Armidale
  • Theme Park and Recreation Area, Hawkesbury River
  • Canberra International Airport, Market Assessment
  • Japanese Boarding School, New South Wales
Conference & Entertainment Venues
  • Shellharbour Auditorium, Shellharbour
  • Mudgee Golf Club – Convention and Meeting Rooms
  • Rockdale Library & Meetings Rooms - Redevelopment
  • Gladstone Entertainment Centre redevelopment – financial assessment
  • Eltham Performing Arts & Conference Centre, Victoria - Expansion
  • Ararat Performing Arts Centre & Art Gallery, Victoria - Expansion
  • Capitol Theatre Redevelopment   Theatre Assessment
  • State Theatre Refurbishment
  • Sidney Myer Music Bowl Refurbishment, Melbourne
  • Victorian Arts Centre - Rehearsal / Recording Studio
  • Harrah’s Casino and Conference Centre - Manilla, Philippines
  • Wollongong University – UniBar Redevelopment
  • Performing Arts Complex – Miranda
  • Panthers – Eat Street Development
  • Joan Sutherland Performing Arts Centre - Opera Museum
  • Bathurst Regional Theatre and Conference Centre – Refurbishment 
  • Albury Entertainment & Conference Centre - Refurbishment
Sporting Venues
  • Georges Heights Aquatic Centre and Basketball Stadium - Mosman Municipality
  • Hornsby Aquatic Centre
  • Mosman Aquatic and Leisure Centre
  • Thornleigh Leisure Centre - Aquatic and Basketball Stadium
  • Berowra Aquatic Centre
  • North Parramatta Park – Basketball Stadium
  • Fairfield, Prairiewood and Cabramatta Aquatic Centres
  • Olympic Venues :  Sydney International Regatta Centre, Slalom Canoe Course, Velodrome, Equestrian Centre, Shooting Centre

Business & Strategic Planning

  • Review of the Structure and Funding of Tourism – Kiama LGA
  • Assessment of Visitor Information Services – Gunnedah Shire
  • Lake Macquarie Council - Performance and Structure Review - Tourism
  • Visitor Information Services Strategy – Albury Wodonga
  • Namoi Catchment Management Authority – Strategic Business Planning Workshop
  • Newell Highway Marketing & Promotions Committee - Strategic Planning Workshop and Business Plan
  • Business Plan for Botany Bay National Park - La Perouse
  • Business Plan and Fund-Raising Strategy for the development of Lake Innes Ruins
  • Business Plan for Lane Cove National Park - all commercial activities
  • Review of Business Plan for Operation of the Lane Cove River Caravan Park
  • Business Plan to enhance and develop the commercial potential of Arakoon SRA
  • Business Plan – Sydney Olympic International Shooting Centre
  • Business Plan – Boggabri Caravan Park
  • Business Plan - Moree on a Plate (event)
  • Business Plan - Toboggan Hill Park, Port Stephens Shire – Proposed ExpansionOutback Beds - Business Plan 2004
  • Outback Beds - Business and Marketing Plan 2006
  • Ararat Performing Arts Centre - Business Case Assessment
  • Eltham Performing Arts Theatre – Business Case Assessment
  • Moree Memorial Hall – Market Potential Assessment and Business Plan
  • Research into Entry Permit Systems for National Parks
  • Funding Review – Comparative analysis of State Government funding available for the development of sport and recreation facilities. Prepared for the Country Mayors’ Association
  • Quarantine Station, North Head – Advice and Input into the Development Tender Process
  • Fairfield Swimming and Leisure Centres – Advice on management, financial performance and design input
  • Re-location planning for National Parks & Wildlife Service Far West Regional Office
  • Office Relocation Study  - identification and assessment of potential  premises, KogarahBarrington Country Retreat – Performance Assessment & Marketing Plan
  • Sunnyfield Disability Services – Assessment of property assets and strategic plan for disposal of unsuitable properties and acquisition / development of new properties
  • Business Plan for the establishment of a Heritage Resource Centre at Parramatta (in conjunction with Dain Simpson Associates)
  • Pricing Policy - Royal Botanical Gardens, Sydney (in conjunction with Dain Simpson Associates)
  • Market Entry Strategy And Business Plan - Spatial Data Analysis operation in China
  • Market Intelligence Report - Export Development Plan - Lord Howe Island Kentia Palms
  • Market Intelligence and Positioning Strategy - Construction and interior fit-out industry
  • Department of Defence – Organisational, management structure and manpower planning for the disposal of surplus properties in Sydney
Performance & Commercial Potential Assessments

Involved assessing current performance and identifying opportunities for improving performance and financial returns.

  • Tonga Development Bank - Performance Assessment of its Tourism Property Portfolio (16 properties)
  • Centennial & Moore Park - assessment of 29 lease and licence agreements
  • Balcombe Heights Estate, Baulkham Hills Shire - assessment of use potential of 30 buildings
  • El Questro Resort, WA - Marketing Performance Audit as part of the Management Contract Review
  • Assessment of performance and development potential of Nepean Shores Resort, Penrith
  • Crossing Theatre, Narrabri – Performance Assessment, Management Review and Business Plan
  • Fernleigh Rail Trail – Assessment of Potential Commercial Opportunities along the Trail corridor
  • Carrington Hotel, Peak Hill – Assessment of development potential
  • Entrance Foreshore Plan of Management - Assessment of commercial potential
  • Assessment of the financial implications of a head lease arrangement for Perisher, Smiggens Holes and Guthega Ski Resorts, Kosciusko
  • Royal Botanical Gardens, Hobart - Assessment of revenue generating opportunities
  • Fagan Park, Hornsby Shire – Assessment of revenue generating opportunities + feasibility study for proposed cafe
  • North Parramatta Park - commercial assessment for various uses hockey, basketball, tennis
  • Victoria Park, Sydney - income earning potential assessment
  • Bondi Beach and Pavilion - evaluation of existing leases and assessment of income earning potential
  • Prospect Reservoir - identification and assessment of potential uses following de-commissioning
  • Canterbury Reserve - assessment of revenue generating potential
  • Five Dock Library Re-development – commercial and retail opportunity assessment
  • Aberdoon Cottage, Baulkham Hills Shire – assessment of potential to attract a commercial tenant
  • Pier 2/3 Walsh Bay – assessment of possible uses for the Pier and their financial implications
  • Station Masters Cottage – Newcastle – assessment of possible uses
  • Community Centres in Baulkham Hills Shire – Review of use and assessment of the functionality of six community centres
  • Casino CBD - Assessment of the development potential of Council owned properties within the CBD
  • Lismore Showground - Performance Assessment and preparation of the Business Plan
  • Lane Cove National Park - Plan of Management - assessment of likely viability of a proposed café
  • Lake Parramatta Reserve – Assessment of financial implications of redevelopment options for the café and function facilities
  • Castle Hill Cemetery – Assessment of Income Generating Potential of proposed development options
  • Botany Bay National Park - Assessment of likely viability of a café / restaurant
  • North Sydney Olympic Pool – Preliminary assessment of potential revenue from the development of a commercial car park, function centre, fitness centre, restaurant and café-kiosk
  • Narellan Library – Preliminary advice on possible revenue generating activities
  • Moree Memorial Hall – Assessment of potential to attract touring shows following refurbishment
  • Commercial Catering Company – expansion strategy and preparation of tender bids for management contracts
Town Centre Studies
  • Castle Hill Town Centre - Business Planning
  • Business and Operational Plan for The Entrance Town Centre, Central Coast, NSW
  • Business Plan - Management Structure for the Wagga Wagga CBD
  • Katoomba Town Centre – Management Study
  • Business Plan & Management Study – Darling Street, Balmain
  • Albury Town Centre – Masterplan for future development
  • Brewarrina Town Centre – Performance assessment and tourism development and marketing strategy
  • Iluka Town Centre – Marketing Action Plan
  • Maitland Central Business District – Performance & Management Review
  • Bankstown CBD – Performance Assessment and Management review
  • Ballina CBD - Performance Assessment & Management Advice
  • Albion Park – Business Expansion & Retention Study